Are Fast Fashion Brands New Trend In the Indian Fashion Industry?
Over the years, you must have spotted in the latest fashion news how fast fashion brands have been arising as an essential and expanding category in the Indian retail sector. The Indian fashion stylist has started trusting fast fashion brands more than the high-end fashion, as consumers have also started shifting their interest. According to speculated data, long gone are the days when consumers shopped only high-end fashion, that too only once or twice a year. Consumers on an average today are shopping for apparel seven to nine times a year, compared to earlier. The Indian fashion stylist is shifting towards fast fashion brands and retailers are also changing their stock several times a year, to keep up with the latest trends in Indian fashion. Following are the reasons why fast fashion brands are successful and popular than high-end fashion brands in India- 1. Fast fashion brands are quickest to bring the latest trends- It is in the latest fashion news that the fast fashion bran